Casamera claims that there are 7 key features to making a great towel. Its absorbency, weight, texture, size, odor-resistance, ability to dry out, and finally its price. These aren’t details I made up… they’re features listed in Casamera’s ‘Bath Towel Reimagined’, a towel that’s seen over 3 years of research and development. What immediately sets Casamera’s Bath Towel apart is its unique waffle texture – a feature also found in their bathrobe from last year. The texture makes the Bath Towel feel thick, but still remain lightweight, while also increasing the towel’s surface area to aid absorption. The towel isn’t soft too (most soft towels use heavy chemicals and softeners), but it isn’t too hard either. In fact, made from OEKO-TEX certified high-grade Egyptian cotton, the towel feels gentle to the touch, but also has the ability to lightly exfoliate your skin when you massage yourself with it. The Egyptian cotton, combined with the Bath Towel’s waffle texture helps it rapidly absorb water as well as release it, so not only does it help you dry off quickly after your bath, but it self-dries fast too, so you’re never greeted with a musty towel.

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